Principles and practice of marketing /
by
Jobber, David
.
Material type: 
BookPublisher: London ; New York : McGraw-Hill, [1995]Description: xx, 745 p. : ill. (some col.) ; 25 cm.ISBN: 0077079353.Subject(s): Marketing | Marketing -- Europe -- Case studies
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
KAMPALA UNIVERSITY,GGABA General Section | HF 5415.J5 2013 (Browse shelf) | C1 | Available | Material available in hard copy | 2018-0203 |
Browsing KAMPALA UNIVERSITY,GGABA Shelves , Shelving location: General Section Close shelf browser
| HF 1017.B654 2014 Business statistics in practice : | HF1379.L335 2013 International trade in the 1970s | HF 1416.A47 2013 Global marketing | HF 5415.J5 2013 Principles and practice of marketing / | HF5415.7S425 2008 Designing and managing the supply chain | HF5429.L4828 2009 Retailing management / | HF5429.L4828 2009 Retailing management / |
Includes bibliographical references and index.
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