International marketing /
by
Cateora, Philip R
; Gilly, Mary C; Graham, John L.
Material type: 
BookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 14th ed.Description: xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cm.ISBN: 9780073380988 (alk. paper); 0073380989 (alk. paper); 9780071288385 (pbk.); 0071288384 (pbk.).Subject(s): Export marketing | International business enterprisesOnline resources: Table of contents only | Kostenfrei Inhaltsverzeichnis Review: "Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Jacket
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KAMPALA UNIVERSITY,GGABA General Section | HF1009.5.C35 2009 (Browse shelf) | Available | Material available in hard copy | 2018-0165 |
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| HF S437.L97 2006 Purchasing and supply chain management / | HF S437.L97 2006 Purchasing and supply chain management / | HF 1009.S.C35 2009 International marketing | HF1009.5.C35 2009 International marketing / | HF 1009.5.C35 2009 International marketing | HF1017.B654 2014 Business statistics in practice / | HF 1017.B654 2014 Business statistics in practice : |
Includes bibliographical references and indexes
"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Jacket
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