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Introduction to mass communication : (Record no. 1504)

000 -LEADER
fixed length control field 00957cam a2200289 a 4500
001 - CONTROL NUMBER
control field 755905549
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180515102923.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110930s2012 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011040638
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077403898
Terms of availability (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077403894
Terms of availability (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)755905549
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- CDX
-- OCLCO
-- OHH
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .B284 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J
9 (RLIN) 691
245 10 - TITLE STATEMENT
Title Introduction to mass communication :
Remainder of title media literacy and culture /
Statement of responsibility, etc Stanley J. Baran
250 ## - EDITION STATEMENT
Edition statement Updated 7th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Higher Education,
Date of publication, distribution, etc c2013
300 ## - PHYSICAL DESCRIPTION
Extent xx, 449, [36] p. :
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
9 (RLIN) 692
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and culture
9 (RLIN) 693
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media literacy
9 (RLIN) 694
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Price effective from Date last seen Permanent location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Shelving location Damaged status Barcode Current location Public note Full call number
2018-05-152018-05-15KAMPALA UNIVERSITY,GGABA 2018-05-15 Books  C1General Section 2018-0148KAMPALA UNIVERSITY,GGABAMaterial available in hard copyP90.B284 2013

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